The NYTimes on Addictive Junk Food

Grant Cornett for The New York Times
Friends, we're going to be serious here for a minute.

There was an incredibly long and well-researched piece in the NYTimes on Feb 20th. It brings a lot of information about the way big food companies historically tried to increase sales.

The history of Lunchables jumped out in particular. Both A&B have specific memories of Lunchables when we were growing up. Our parents both thought this food was garbage.

As an 8 year old, “B” desperately wanted Lunchables and lobbied for them endlessly. Here’s what his parents said that didn’t quite resonate with his 8 year-old self: “It’s full of garbage. The packaging creates too much garbage and the ingredients are garbage.”

Somehow, Lunchables were cool. The deli meat products looked identical to the sandwiches our parents lovingly made from higher quality ingredients. We consider ourselves lucky that our parents are smarter than us and kept us eating real, quality food.

We are doing what we can to help you live a healthier life. We want you to eat food that leaves you sated both physically and mentally. We want to hear about how you are experimenting in your kitchen (especially if it involves A&B American Style Pepper Sauce).

We think it should be easier to put good food in your belly. We want to be a complement your food and your life (btw, did we mention yet that you look marvelous? Because, you do!).

Our Pepper Sauce makes a lot of things better because we start with flavor. Not just heat.

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