STUDY: Gender differences are real when it comes to loving spicy foods

The full paper can be found here (if you want to pay $35.95 for it).  We have a lot of questions about this study, but we think a better investment is in 3 bottles of Pepper Sauce. So, just read this summary from Forbes.

In our own experience, there is about an even split between men and women who like spicy food, despite the traditional stigma  that men are more likely to like it. However, we also notice that men who are not interested in spicy food apologize to us  before trying, (and then LOVING, our Pepper Sauces ( in particular our special NYC Rooftop Pepper Sauce  is a great starting point).
Our Facebook fans  split evenly along gender lines, although we seem to overrepresent women relative to Facebook as a whole (see chart).
Our Facebook fan breakdown
We believe we make the realest Pepper Sauce you can buy because we strive after our goal to highlight the flavors of the fresh produce we use. That means everyone can enjoy it for any reason from flavor to more heat.

We make all our Pepper Sauces with fresh ingredients, without sugar, and with 90% less salt. Flavor. Not just heat.

John Oliver takes on sugar just in time for Halloween

You know our stance: added sugar is bad and should be avoided.

We believe added sugar is harmful to people who eat it. Here is one article we find convincing

We want to help you care about the problem. We want you to want us to care about the problem. Part of that is making sure you are on board with the fact that we (the collective "we") have the problem.

To that end, we were ecstatic to see John Oliver, the recent king of viral videos, do an entire segment about sugar. We've embedded the video below. Definitely worth the time to watch it.

October 14, 2014


burgers ›   leeks ›   recipes ›   uses ›  

How to use A&B American Style Pepper Sauce: Fancy Burger Edition

You may remember earlier this year when we taught you how to kick up your old burger routine. We're back with a way to do it super fancy style. We love this version for fall/winter because you make it inside.

The key to this one is leeks. If you've never cooked with leeks before, you are missing out. They have a mellow onion vibe. Relaxed luxury.

It's the burger version of your favorite sweater. It makes you feel secure and confident, ready to take on the world. Only, right now, the world is waiting for you to finish eating.


In this recipe, we sauté the leeks in olive oil and butter until they are perfectly golden. It only takes a couple of minutes. You can do it while the gruyère is melting on top of your burger. Gruyère? Yes. For sure. It's the perfect match for the leeks.

Then a spread of Pepper Sauce on the top bun (we're partial to either the NYC Rooftop or With Garlic for this particular burger) and a spread of mustard on the bottom.

And you may end up with something like this:

It's warm and inviting. Perfect as the weather starts to cool. It's the burger version of your favorite sweater. It makes you feel secure and confident, ready to take on the world. Only, right now, the world is waiting for you to finish eating. Waiting for you to come to the conclusion of this burger. This burger that has just the right balance of richness from the meat, butter-braised leeks and gruyère and brightness from our Pepper Sauce.

Recipe: A&B American Style Super Fancy Style with Braised Leeks


  1. Follow these instructions for making burgers
  2. Melt the butter in the olive oil over medium heat
  3. Add thinly sliced leeks to the melted butter
  4. (If you haven't already added the cheese to your burger, now is the time)
  5. Sauté  the leeks until they soften and turn translucent
  6. Let them calmly sit in the pan to get a little more flavor
  7. Toast the buns
  8. Spread Pepper Sauce on the top bun
  9. Spread mustard on the bottom
  10. Add burger
  11. Top with leeks
  12. Cozy up to it
  13. Enjoy

Have your own suggestions for how to use A&B American Style? Share them with us in the comments or tag us @ABAmericanStyle on Instagram or Pinterest

Want a little bit more from us? Sign up for our mailing list by clicking here

Great Moments in American Style History: The Model T

Few things are more iconic in American business than Henry Ford and the Model T. At A&B American Style we appreciate products named using letters, and the Model T fits that bill.

Ford and the manufacturing process changed the way products were made and employees were treated. This man doubled wages of his employees (albeit so that they could buy more cars) and brought a revolution in the American workforce.

While we act slightly more altruistically, we nevertheless respect Mr. Ford and all that he brought to the American people.

September 16, 2014


Bon Appetit ›   endorsements ›   news ›   press ›   recipes ›  

Check us out: Bon Appetit and the Pillars of Pepper Sauce

The finished product. Photo: Alex Lau

Last week, we brought Matt Gross and Alex Lau from to our kitchen for the first production run of our special edition, NYC Rooftop Pepper Sauce (AVAILABLE SOON!), made with the beautiful chilies from our friends at the Brooklyn Grange.

Matt is a fan of our Pepper Sauces and we can only admire his commitment to learning about all things spicy after he ate 3 Carolina Reaper chilies. We don't mess around with that kind of heat.

We gave him our view of the 4 Pillars of Perfect Pepper Sauce:
1) Chilies
2) Acid
3) Aromatics
4) Salt

We're looking forward to seeing the results of his own experiments. From our conversation, it sounds like he's got lots of interesting ideas.

Read the full article at

Are you making your own Pepper Sauce after reading Matt's article? Share your photos and recipes with us #JustFoodinYourFood. We're @ABAmericanStyle on all your favorite social media (Instagram, Pinterest, Twitter, Facebook, and Snapchat).

Great Moments in American Style History: Woodstock

It should go without saying that this is the poster of the original Woodstock, which is celebrating its 45th anniversary this weekend.

The festival opened with folk singer Richie Havens and ended with psychedelic rocker Jimi Hendrix. Bookends of one of the most important events in music history. 400,000 people attended to sample and enjoy a varied bill of musicians.

Max Yasgur, who hosted the event on his farm, went back to dairy farming. The host town passed new laws to prevent future gatherings of this size. The $18 cost of a three day pass in 1969 would now buy you $118 worth of live music, or a single concert by Crosby, Stills & Nash. We recommend you use it on our Pepper Sauce instead.

The weather was warm in August 1969. The rains came and famously brought mud with them. Woodstock was definitely about flavor. Not just heat.

Great Moments in American Style History: Apollo 11 Moon Landing

We like to explore new territory, but we're not as daring as the brave men on Apollo 11, who were the first to set foot on the Moon.

This famous photo was taken by Apollo 11 mission commander Neil Armstrong. Armstrong, the first man to walk on the moon. Commander Armstrong was also carrying the camera.

Buzz Aldrin, on the other hand, was carrying A&B American Style Pepper Sauce. He would become the first person to eat on the surface of the Moon. We know he chose flavor, not just heat, in peace for all mankind.

Want to learn more about Apollo 11? Check out this collection of videos from NASA or the Apollo 11 mission page.

Check us out: America's Test Kitchen loves our passion

America's Test KitchenWe're honored to be included in this profile from America's Test Kitchen.

We shared a fun story about how hard recipe testing in a small NYC apartment can be. Click through to read the whole thing.

Thanks to Hannah Crowley for including us. Be sure to tell her that she got it right.

How to use A&B American Style: Sous Vide Bloody Mary

Sous Vide Bloody Mary from Trends on Trends and Gastronomista

Courtesy of the exquisite minds of Trends on Trends and the Gastronomista comes a recipe from the future. Sous Vide Bloody Mary brings the classic Bloody Mary together with the new-to-the-home-cook technique of sous vide.

From Trends on Trends:

This cocktail, made in partnership with is made with fresh ingredients rather than preserved (with the exception of Worcester Sauce and Hot Sauce) including fresh beefsteak tomatoes, fresh bird-chile peppers, whole white peppercorns, whole mustard seed, bay leaves, and fresh lemon peel for a bright citrus-y zip.  All of the ingredients go into the sous vide bag and cook for an hour.


Note that our Pepper Sauce is made with all fresh ingredients with the specific goal of bringing out the bright flavors of the natural produce that we use. That makes our Pepper Sauces the best ingredient for this new take on the classic Bloody Mary.

What do you think? Is this Sous Vide Bloody Mary as good as our March Hare? Let us know! We're @ABAmericanStyle on all your favorite social media.

June 15, 2014


endorsements ›   news ›   press ›  

Check us out: The Bergen Record (our hometown paper) writes about us

We're very excited to be profiled in The Record. This is the paper we grew up reading and it's extremely fun to find ourselves there for something other than local high school coverage.

Be sure to click through and support the local news! And tweet to the author to tell her how right she is about us!

And, for the full list of stores carrying A&B American Style Pepper Sauce, click here