October 02, 2012

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news ›   press ›   Serious Eats ›  


Check us out: Serious Eats Profile

We were featured on Serious Eats today. Thanks to Stephanie and the Serious Eats team! This is very exciting for us. 

If you are among those hitting us up for the first time, be sure to check out some of our other blog posts and about us to get a better understanding of who we are and what we are trying to accomplish (hint: it’s not just heat).

Here are a few American Style ways to show your support:
September 06, 2012

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bloody mary ›   drinks ›   recipes ›   The March Hare ›   uses ›  


How to Use A&B American Style Pepper Sauce: The March Hare (a drink)

Update: Check out the beautiful new photography and recipe

Another recipe. This time for a drink.

Here’s what’s been happening. You guys hear that we make a product from chili peppers (the Red Fresno) and assume that there should be a special bloody mary drink with it.

Go for that, if you want. But we’ve got something even better.

We know when you traditionally drink your bloody mary. It’s a beautiful, sunny weekend morning. You’re in pain. You take a look out the window and the sun hurts your eyes. You crawl back into bed for another 15 minutes.

Finally, you get yourself up. You’re tired of the same tomato and worcestershire flavor every week. We’ve got you covered.

The March Hare. It’s a brilliant new drink that will get you up and out.

Recipe: The March Hare
Ingredients:

  • Carrot Juice
  • Orange Juice
  • Fresh Ginger, peeled, grated (don't lose the juice)
  • Lemon Juice
  • A&B American Style Pepper Sauce
  • Vodka
  • Parsley or Celery, for garnish

Directions:
  1. Take carrot juice, orange juice and put in the fresh ginger. Hopefully, you did this last night because the flavors come together much better when they have time to hang out
  2. Squeeze in some fresh lemon juice
  3. Add a healthy pour of A&B American Style Pepper Sauce
  4. Add an unhealthy pour of Vodka
  5. Garnish with something fresh and bitter (Parsley or Celery)
  6. Drink
  7. Feel replenished as the carrot and ginger rebuild your body while the A&B American Style wakes you up and the lemon juice brings it all together
  8. Chew on the garnish in your slightly improved state
  9. Repeat steps 6-8 until the glass is empty
  10. Once the glass is empty, repeat steps 1-10, because you underestimated how good that was and you should certainly have one more

The American Style thing to do is try something new. Give it a shot next weekend and let us know how it goes.

Got a better idea for A&B American Style? Share it in the comments. If we post it, we’ll give you a free bottle of A&B American Style Pepper Sauce.
August 17, 2012

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oysters ›   recipes ›   uses ›  


How to use A&B American Style Pepper Sauce: Oysters

People have been asking us how to use A&B American Style Pepper Sauce. We think our Pepper Sauce is good on everything, but to date, we’ve given you very little guidance about ways to use it that are truly great.
Our first suggested pairing is the simplest recipe we can think of: Oysters & A&B American Style Pepper Sauce
Oysters are really, really delicious. Everyone knows that. They have a great natural flavor, which makes them a perfect partner for A&B American Style. We find that it’s impossible to eat less than a dozen. No matter where we sit with a platter of oysters, we find ourselves as relaxed as if we were sitting seaside. Served in the shell, we love them raw, grilled, baked, steamed or however you want to give them to us. (We like them fried in a po’ boy too, but that’s another recipe).

To make oysters even better, we add a splash of A&B American Style Pepper Sauce right on there. Our recipe has a fresh, bright and slightly acidic taste that pairs so well with the creaminess of oysters. So adding some of our Pepper Sauce brings a wonderful sweet, tangy kick to the briny deliciousness of the oyster with just the right amount of heat.

Recipe: Oysters and A&B American Style Pepper Sauce
Ingredients: Oysters, A&B American Style Pepper Sauce
Directions
  1. Open oysters (optionally cook them a bit before)
  2. Add a splash of A&B American Style Pepper Sauce
  3. Slurp it down
  4. Notice the aromatic flavor of our Pepper Sauce and how it complements the salinity of the oyster
  5. Marvel at the uniqueness of the flavor combination you just enjoyed
  6. Wonder how you lived this long without it

Use A&B American Style to replace your mignonette, your cocktail sauce, your horseradish and, especially, your boring hot sauce and let us know how it goes!

No preservatives. No funny stuff.

A&B American Style Pepper Sauce. We love it and we know you will, too. We know it will add depth and excitement to your food and, by extension, to your life. One thing we don’t expect it to add to your life? Weird chemicals.

We only use food in our food. That’s more than we can say for some other sauces.

Check out this ingredient list from Brand X: 
Chili, Sugar, Garlic, Salt, Distilled Vinegar, Potassium Sorbate And Sodium Bisulfite As Preservatives, And Xanthan Gum.

Compare that to the ingredient list for A&B American Style Pepper Sauce:
White Vinegar, Red Chili Pepper, Carrot, Red Onion, Habanero Pepper, Salt

The only preservatives you’ll find in a bottle of A&B American Style Pepper Sauce are the real food kind: vinegar and salt. We’re not trying to make you nervous about what you put in your food. The American Style thing to do is to present you with the best option and let you decide, for yourself, that A&B American Style Pepper Sauce is what you’ve been waiting for. We would never push our views on you.

We only push flavor. We never push heat.
December 10, 2011

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David Bouley ›   endorsements ›  


David Bouley has American Style

This is David Bouley, famous chef, arbiter of taste, culinary mind rivaled by few. He's got American Style and you can see the excitement on his face. But you knew all that already.

Chef, we are happy to keep you in A&B American Style Pepper Sauce as much as you like. We might even let you claim the 'B' in A&B. We are honored just to be in the same camera phone picture because we know you, just like us, are all about flavor. Not just heat.

New Shipping Option: Founder Delivery

Introducing Founder Delivery. It is what it sounds like. On checkout, select Founder Delivery from the shipping options. If you opt for this method, a founder will deliver, in person, your order of A&B American Style Pepper Sauce. Simple? Yes. Awesome? Not a question. But, sadly, subject to some terms:
  1. You must live in New York City (some exceptions will be made, be sure to inquire)
  2. You can request for either A or B or A&B to make the delivery. We will try to accommodate your request.
  3. You can request the Founder to wear a chicken costume or the like. We are unlikely to accommodate your request (so I’m telling you there’s a chance, be sure to inquire).
  4. If you place a really large order, we may waive the fee (in part or entirely). We recommend you place a really large order to see how we respond.
  5. This offer may disappear at any moment. It might change at any moment. The price might change. It is unlikely that we would give you advance notice of these changes. So, take advantage now.
Regardless of what shipping option you choose, your bottles of A&B American Style Pepper Sauce we just delivered will be there for you and your palate with flavor, not just heat.

The Red Fresno Chili Pepper: Giving You a Better Life

The Red Fresno Chili Pepper. I think you may have heard about it. It is the focal point of our Original A&B American Style Pepper Sauce for good reason. Introduced by Clarence Brown in 1952, the Red Fresno Chili Pepper was named after Fresno, California. It's the Doogie Howser of Chili Peppers (so young and so smart). And, thanks to A&B American Style Pepper Sauce, it's about to become a huge star.

If you were unaware, chili peppers have demonstrated health benefits. They are packed with vitamins A & B (seriously, thiamine, niacin, B6, and riboflavin are present) and are also a good source of vitamin C. They are free from cholesterol and saturated fats, low in calories and sodium, and high in fiber. Sounds like a superfood already, right? There's more.

Chilies have been shown to increase metabolic rates, which means that you burn more calories just for sitting around (though, you may still break a sweat). Chilies have also been shown to help control blood sugar/insulin levels after meals, possibly preventing Type 2 Diabetes. This makes A&B American Style Pepper Sauce a great condiment to use if you are actively managing your weight. Just replace your current condiment with it (especially if that current condiment is mayo).

Red Chilies (like the Fresno) can also aid in the fight against cardiovascular disease. They have been shown to reduce blood cholesterol and triglyceride levels and prevent blood clots. Further, they may prevent prostate cancer by actually convincing cancer cells to kill themselves (no joke! it's called apoptosis).

It's not done yet. Capsaicin, the compound behind the chili's heat, is an anti-inflammatory and a pain reliever. That means eating chilies may can help reduce pain associated with arthritis and can even help clear your congestion. It's like a delicious ibuprofen!

So, if you weren't sure about chilies before, you now have several more reasons to include them in your diet. A&B American Style Pepper Sauce is a a great place to start. We make it in small batches with all natural ingredients for flavor, not just heat.
June 29, 2011

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Oh, hello. I didn't see you there

Nice to see you. Welcome to the home of A&B American Style Condiments. Allow us to introduce ourselves. We have a simple goal: develop a new style of condiments that use only natural ingredients (never any preservatives) and add the great flavor of fresh chilies to your favorite dishes. A&B American Style Condiments are about the natural qualities of the whole fresh peppers that we use in our sauces - it's about flavor, not just heat.

We're proud to present our first condiment, A&B American Style Pepper Sauce, a pepper sauce that - unlike any hot sauce you've tried before - harnesses the rare Red Fresno chili pepper and brings its unique flavor into the spotlight. Look, anyone who loves chilies knows that, technically, they're fruit and that they grow just like berries do. If you really love chilies, you also know that they have fresh, unique flavors behind their heat. These versatile flavors enhance everything you put on your plate, from delicate dishes like fish to hearty meals like burgers.

So what's the story with other hot sauces? It seems like a lot of them just emphasize the heat of whatever chilies they can get, often tasting like nothing but pain. But don't worry. A&B American Style Pepper Sauce will never hurt you. It's a perfect gentleman with your palate. It's never too forward. It takes it slow, introducing you to the heat of Red Fresnos at your own pace - we don't want you to do anything you're not comfortable with. But, just take a little taste. Just once. You'll see that A&B American Style Pepper sauce has a spicy side that might just change your life forever.
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